Friday, 28 September 2012

Google Pounces on Apple Map Problems - Wall Street Journal

On Friday, Google followed up with a blog post giving step-by-step directions to consumers for how to access a less robust version of Google Maps through Apple's mobile Web browser. A Google spokesman declined further comment.
Some smartphone owners have said they will hold off buying an iPhone until Apple's software is updated or Google issues its own app, but there hasn't been a strong indication that a large share of consumers may ultimately choose to buy devices powered by Google's Android software for this reason.
Despite the maps imbroglio, Apple sold more than 5 million units of the iPhone 5 in the first three days, depleting its initial inventory.
Maps are a big piece of the Apple-Google rivalry. Opus Research has estimated that mobile ads associated with maps or locations account for about 25% of the roughly $2.5 billion spent on ads in mobile devices in 2012...........Read More